The industry believes that children's sporting goods sporting goods and fashion production process and functional sporting goods industry is essentially the same, and have adopted the same basic raw materials, and expand the scale, no doubt can easily achieve low-cost north face outlet procurement of ANTA and enhance bargaining power with the OEM business.

Complementary with the main brands

Favorable three-dimensional distribution network

Taking into account the CBA brand has a strong professional attributes in marketing, this property is easily recognized by consumers, but on the other fashion identity problems and further weakening the fore. Actual consumption in the market, in order to meet the needs of athletic sports equipment away to purchase cheap north face jackets professional sports are few, more consumers are to meet the young, casual, fashionable sports shoes and apparel to choose psychological needs.

V5N the birth of fashion sport shoe, so the problem solved. V5N the birth of sports fashion shoe with a better product extension of the CBA, and promoted the progress of product development, and strengthen the sense of fashion products, fashion sports shoes for the development of market segmentation.

According to reports, V5N products and sales channels, although the total product range and independent channels to form two lines, but the core idea is to promote close integration of fashion and sports. In other words, CBA CBA-V5N integrated fashion shops and shoe north face store stores are complementary, market segments together will do better.

But has the same purpose is ERKE new sub-brand push ERKE PLAY, and the CBA V5N different is that, ERKE PLAY is the original brand concept based on the trend of further refining packaging, with music topics is a young brand.

ERKE to their current brand positioning is: a young, north face jacketfashion and sports apparel brand, and sub-brand for a more detailed interpretation of the trend of movement of the main interpretation of the brand's image,

Second, because ERKE PLAY fashion store launch, in the distribution model, the existing sales channels in another way, to take the city agency, city agency or group to join the single-store franchise model, build a new sales